Free Write- What from Chapter 1 audiio of “Ten faces of innovation” was useful in your observations?
What proved to me to be particularly beneficial in my observations was the idea of “vu-ja-de.” The whole premise of seeing something for the first time is a concept that gets overlooked today. With so many discoveries and innovations it is often hard to find what has been done before and what hasn’t. But what the audio program taught me was to be more alert and attentive to the actions that go unnoticed because they are so basic or “uninteresting.” It is the information that ultimately prove to be the most important part because it unlocks clues to the greater picture. I found it very interesting when Kelly talks to the European guys who worked for the soft drink company. In seeing a basic action like looking at their watches then at the soda machines they were able to discover the reason why sales were poor was because passengers didn’t want to miss their train to buy a can of soda. Uncovering this simple fact lead to a boom in sales for the company when the issue was addressed, prototyped and resolved. In looking at my public space, I had to take into consideration all of the subtleties of the people to get a better grasp of the situation. Finally, the most important point that i felt the audio conveyed was that you have to be open-minded and stay away from judgmental situations. This will distort your results and won’t represent an accurate study. When seeing what people were doling in my space, like using the fountain as a table top and putting food and drinks on it, I had to remember to stay open-minded to what I was witnessing.